Making of the graphical score: Made the arrangements to use licensed audio, found a MIDI file, imported into notation for program Sibelius, compared to a printed copy, fixed errors, compared to score, modified score to match orchestra, exported to MIDI, ran custom frame-rendering software, made “reduction” of score, colored it to taste, decided not to use the notation, put rendered frames, audio, and titles in Adobe Premiere, exported movie to QuickTime, converted with On2 Flix, generated Flash to prevent YouTube’s conversion changes, uploaded.
Buffer is famous for transparency. Today, Buffer revealed where your money goes when you sign up for a paid plan.
A couple of interesting points:
- The infographic: Buffer succeeds in making a simple, one-dimensional data series with categorical keys and numeric values into an appealing reading experience
- Expensive salaries: With vanishing costs for running a SaaS business from hardware to software licenses, salaries are the one huge expense for starting a software business.
- Cost of Culture: Apparently having a culture is not free at Buffer. I suspect spending 9.2% of revenue includes social events, food and office toys?
- Credit Card Processing: The only third party called out in Buffer’s cost analysis is Stripe, collecting a whopping 4.1% of Buffer’s revenue.
- Transparent Profit: Buffer is transparent about making 4.6% profit. I suspect that Buffer targets a specific profitability margin. Would they continue to be transparent if their profit margin as negative or “too high”?
I have always been drawn to “small multiple” charts, that is, charts that are composed of a series of similar smaller graphs or charts using the same scale and axes, allowing them to be easily compared.
The small multiple term was coined by Edward Tufte, an American statistician and professor emeritus of political science, statistics, and computer science at Yale University who is noted for his writings on information design and as a pioneer in the field of data visualization.
Today, I came a cross a wonderful cross-over of small multiple and infographic in How Much Caffeine is actually in Your Coffee from Dunkin’ to Starbucks. at THRILLIST.